Seller's Guide
Steps in Selling your Home
Buying and selling real estate in New York City is different than anywhere else in the US and the world. Therefore, it is critically important to become an educated consumer.
Valuing your Property
It is knowledge of the current real estate market, including historical sales and current availability of similar properties that allows your broker to accurately price your home. As marketing experts, your broker will even offer suggestions as to how you might enhance the appearance of your home to help achieve the best sales price possible.
Marketing your Property
Your broker will launch an array of strategies to expose your home to prospective buyers.
Depending on the property, the broker may:
- Produce color picture postcards and professional brochures containing photos, floor plans and descriptions of your home which are then distributed to all cooperating New York City brokers and targeted purchasers.
- Share the listing of your property, making sure that all qualified brokers in your area are focused on your residence. Your property is broadcast on the REBNY Listing System (RLS) to over 370 cooperating co-brokerage firms.
- Advertise your home in relevant newspapers, magazines, and on the worldwide web.
- Arrange for your property to appear in our brokerage firm newsletter, in flyers and in other mailings.
- Host well-promoted open houses designed to bring qualified buyers to your property.
Selling your property
Your agent is familiar with every aspect of your property. He/she will verify necessary information with managing agents. He/she will usually be present every time your property is shown, ready to highlight everything that makes your residence special. Your agent involves you only as necessary while shielding you from the endless details inherent in the selling process. He/she will answer all inquiries, screen all prospective buyers, and advise you as offers are made.
Closing the Sale
Once an initial offer is made, your agent will begin negotiations on your behalf. He/she will handle all aspects of the transaction with authority and help you obtain the highest possible price for your investment. In addition, because your broker knows the real estate business, as well as the specific players involved in your deal, he/she can make your transaction proceed smoothly and rapidly as he/she negotiates and communicates with a myriad of other professionals: attorneys, mortgage brokers/bankers, appraisers, managing agents, co-op board members and settlement personnel.